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Avon’s be Coming Won’t Be Coming to Sears

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By: TOM BRANNA

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Avon Products, Inc. and Sears, Roebuck and Co. jointly announced today that, due to a significant shift in Sears’ business strategy that will include de-emphasizing cosmetics, Avon will not proceed with the launch of its new retail brand, beComing, in 125 Sears stores this fall. Avon and Sears have reached a mutually satisfactory agreement, under which Sears will compensate Avon for Sears’ shift in strategy. Terms of the agreement were not disclosed; however, Avon said it is receivin...

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